Scratch-card games are appreciated by consumers, because they are pleasant and instant.
They were popularized by National Lotteries, like la Française des Jeux, with the “Millionaire”. In France, there are 30 millions of players, and more than 50 millions of tickets are sold each week.
46% of "scratchers" are less than 35 years old, and 53% are women.
This craze explains the use of scratch-cards for marketing operations.
Kéol provides its expertise and experience to conceive and realize your promotional scratch card games.
Our references : Konica, Decathlon, Fun Radio, BASF, PSA, Kadeos, La Redoute Entreprises, etc.
